Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto “Beto” Perez during the 1990s. Zumba involves dance and aerobic movements performed to energetic music. The choreography incorporates hip-hop, soca, samba, salsa, merengue and mambo.
The Zumba trademark is owned by Zumba Fitness, which does not charge licensing fees to gyms or fitness centers.Approximately 15 million people take weekly Zumba classes in over 200,000 locations across 180 countries.
The Brazilian pop singer Claudia Leitte is the international ambassador for Zumba Fitness.
Zumba classes are typically about an hour long and are taught by instructors licensed by Zumba Fitness In one Zumba class, a person can burn up to 600 calories, depending on the energy put forth. The music comes from the following dance styles: cumbia, salsa, merengue, mambo, flamenco, chachacha, reggaeton, soca, samba, hip hop music, axé musicand tango.